Hello!
I’m a freelance copywriter and editor with a wealth of experience across fashion, food, travel, weddings, and sports. My work is mostly online – think homepage banners and below-the-line text, product pages and Instagram captions, blog posts and SEO-friendly features – but several of my projects have included writing for magazines and print materials, so rest assured I can bend and twist my style to suit you.
For something a little more official you can check out my LinkedIn profile here, but in a nutshell, I’m a snappy writer with lots of ideas and I pride myself on my ability to help grow brands through engaging headlines, shareable social content, thoughtful marketing and fun, well-informed long copy.
Previous ‘proper’ jobs have included Assistant Editor at an ecommerce startup, looking after www. words for one of the biggest retailers in the UK, and heading up the copy team at a renowned high street fashion brand. In my freelance life, I’ve donned my consultant hat to help new businesses with their tone of voice guidelines and branding, written travel pieces and foodie blog posts, overhauled whole websites and brochures dedicated to weddings, and crafted product copy that makes customers click ‘add to basket’.
Ready for some name drops?
If a who’s who of my client list is what you’re looking for, then you might enjoy this roster of employers past and present…
John Lewis, Look magazine, Country House Wedding Venues, The Hairy Bikers and Orion Books, Ted Baker, Thomas Cook, Design My Night, House of Fraser, East Coast Trains, Matches Fashion, Florrie and Bill, River Island, Brides, Beara Beara, Entertainment Wise, Little Black Dress, Refinery Group, Simply Be, High and Mighty, Style Dabba, Just Juices, Black White Denim, Lime Lace, Coffee Pot Digital, Alice Hannah, Frockdrop, Itsie Bitsie (Hong Kong), Forever Unique, Lyst, Worth Every Moment, Global Luggage.
Let’s work together
Take a look at the services I offer and then let’s chat. Email your requirements to gemmalucypress@gmail.com and I’ll get back to you as soon as possible.
